3 part Specialist Backlink

1. Focus on the customer experience
Our first specialist was Brian Dean of Backlink.

Bryan talks about the importance of user experience signals in search engine rankings. We have already heard from Google that Rankbrain is their third most important ranking factor, and this trend is not only likely to continue but will become even more prominent in 2020.

If you're not clear on the rank brain, you're not alone; Sounds like something straight out of sci-fi. And, it is a machine learning system that helps Google determine where pages rank in search results. So, it might be a little sci-fi.

To make it easier, RankBrain looks at how users interact with search results and rank results based on that. If users click on a result and close the site immediately, the site will lose rankings. But, if users click on the outcome and spend time on the site, the site will start to get rankings (or should be ranked higher).

All based on user experience with the site.

When it comes to search engine optimization and rank brain, Bryan recommends optimizing around the medium tail keyword to get the most bang for your buck. He says, *When you optimize your page around a mid-tailed keyword (and make that page look great), RankBrain will automatically rank you for that word ... and thousands of similar keywords.*

Brian Dean Backlinko SEO Tips User Experience

In addition to optimizing middle-tail keywords, the rank brain looks like this:

Stay Time: How long the visitor stays on your site (more than 3 minutes is a good time).
Click-through rate: The percentage of searchers who click on your search result
2. Correct your "almost" front page post
Next, we have Andy Crestodina, co-founder and chief marketing officer of Andy Media.

Andy advises searching for and rewriting posts that are almost high rank. You can set a sophisticated filter to show these positions in Google Analytics by going to the Acquisition »Search Console» query where your average status (rank) is higher than 10 (on page 2).

Google Analytics has more than 10 questions on average.

Now give those articles a comprehensive. Add descriptions, examples, answers, toys, pictures, contributor quotes, and anything else.

If you go big on quality, you can naturally add length and use of key faces. Turn it into a page you are very proud of, you want to print it and frame it on the wall.

SEO tips rewriting and optimizing Crestodina posts

Here are 3 ways to make this strategy more effective:

Check all the page rankings, so you don't get v image for better phrases
As you write again, pay attention to the connected subtopics that appear in the "Ask people too" section and in the search results page in "Related Searches" at the bottom of the page.
Do this as a simple, quarterly content marketing audit.
3. Tap Video Capability
Hummingbird Web Solutions co-founder Shilpa Shah said video marketing can be a huge traffic source, but some marketers are still ignoring its potential.

Shilpa explains that one of the best SEO tips is quality over quantity: just because you have a large number of indexed pages, doesn't mean your site is attracting a large portion of organic traffic.

It encourages site owners to get rid of shallow posts on blogs that require less word count or textual content (aka "not complete") and "really engaging, meaningful content" and that every visitor wants to read the full article. . . . "

Use SEO Tips Shilpa Shah Video For User Tips

Also, video content has a lot of untapped potentials, which is excellent for SEO and makes for better user engagement. Chances are, your user will be able to walk quickly through a 1-minute video, but may not have the patience to read your 100-word article.

Online video is massive and large. Cisco estimates that by 2021, online video will account for 80% of all online traffic