Traditional Vietnamese
Leinné's story: artisanal fashion brings the French spirit and traditional Vietnamese values
Crafts are considered a symbol of elegance, a long-standing European cultural pride. So, amid the hustle and bustle of modern life, how did Leinné become a high-end handmade fashion brand in Vietnam?
Gradually reliving crafts
Founded in 2016 in France, Leinné is a combination of "leisure" in English and "inné" of French, an international name that reflects the foundations of the founder and the history of the brand. The brand's first store officially opened in Ho Chi Minh City in January 2017 with the renovation of an old French department in District 1. Space was not built as a store but as a department. Personal brand: including wall books and travel collectibles, brings the feeling of entering the house of an adventurous soul who has found a place for himself.
Respecting and excelling in the essence of tradition, handicrafts still carry the core values of Leinné, towards sustainable fashion from raw materials to production processes. At the same time, the combination of traditional quality and contemporary feel has made a difference for each of Leinné's products, or it can be said that this is where cultural heritage is integrated with modern life.
Contemporary strokes look classic
Leinné products promote the aesthetics of a random color scheme that harmonizes with the beauty of the ingredients sought and selected from many different regions throughout the country. In this way, the brand wants to convey the message of the original charm, elegance, and elegance in the rustic and primitive characteristics of the product.
The contemporary breath, with the daring of modernity, creates attractive and different designs, bringing the spirit of French fashion to high-class artisan crafts in Vietnam.
Experience touching the soul
With the aim of "experiencing the senses," Leinné makes full use of "green" materials, such as natural raffia brushes, natural fabrics, recycled materials, etc. hands of the artisans who make them.
The origin of ideas about the harmonious combination of colors and materials comes from the story of the founder and designer of the brand on trips throughout the country. It is the story of a contemporary Vietnam, where modernity meets traditional culture.
The founder of Leinné is a young Mimi - M (Hai Minh)
Honoring feminism in a modern Vietnam
Leinné clients are modern women who travel a lot and experience a lot, full of sensitivity and reality, with a rich and deep soul. They appreciate the value of each product, pure sophistication, and advocate for sustainability and minimalism. At the touch of the soul, what each person enjoys is not only the value of culture but also the value of oneself.
Readers are reading the article "Leinné's story: fashion crafts with a French spirit and traditional Vietnamese values" in the Fashion and Beauty section of Entrepreneur magazine. Invite readers to post comments and collaborative posts to this forum at the email address: bandoc@nudoanhnhan.net. Sincerely thanks readers
Crafts are considered a symbol of elegance, a long-standing European cultural pride. So, amid the hustle and bustle of modern life, how did Leinné become a high-end handmade fashion brand in Vietnam?
Gradually reliving crafts
Founded in 2016 in France, Leinné is a combination of "leisure" in English and "inné" of French, an international name that reflects the foundations of the founder and the history of the brand. The brand's first store officially opened in Ho Chi Minh City in January 2017 with the renovation of an old French department in District 1. Space was not built as a store but as a department. Personal brand: including wall books and travel collectibles, brings the feeling of entering the house of an adventurous soul who has found a place for himself.
Respecting and excelling in the essence of tradition, handicrafts still carry the core values of Leinné, towards sustainable fashion from raw materials to production processes. At the same time, the combination of traditional quality and contemporary feel has made a difference for each of Leinné's products, or it can be said that this is where cultural heritage is integrated with modern life.
Contemporary strokes look classic
Leinné products promote the aesthetics of a random color scheme that harmonizes with the beauty of the ingredients sought and selected from many different regions throughout the country. In this way, the brand wants to convey the message of the original charm, elegance, and elegance in the rustic and primitive characteristics of the product.
The contemporary breath, with the daring of modernity, creates attractive and different designs, bringing the spirit of French fashion to high-class artisan crafts in Vietnam.
Experience touching the soul
With the aim of "experiencing the senses," Leinné makes full use of "green" materials, such as natural raffia brushes, natural fabrics, recycled materials, etc. hands of the artisans who make them.
The origin of ideas about the harmonious combination of colors and materials comes from the story of the founder and designer of the brand on trips throughout the country. It is the story of a contemporary Vietnam, where modernity meets traditional culture.
The founder of Leinné is a young Mimi - M (Hai Minh)
Honoring feminism in a modern Vietnam
Leinné clients are modern women who travel a lot and experience a lot, full of sensitivity and reality, with a rich and deep soul. They appreciate the value of each product, pure sophistication, and advocate for sustainability and minimalism. At the touch of the soul, what each person enjoys is not only the value of culture but also the value of oneself.
Readers are reading the article "Leinné's story: fashion crafts with a French spirit and traditional Vietnamese values" in the Fashion and Beauty section of Entrepreneur magazine. Invite readers to post comments and collaborative posts to this forum at the email address: bandoc@nudoanhnhan.net. Sincerely thanks readers
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